


Archive for August, 2009
Giving Birth to a New Product
Author: Bonnie
Like many mothers, I had no idea what this ‘child’ would turn out like when I first decided to create the Baggitz handbag organizer. I have had other businesses from startup to profitable. “Easy”, I thought.
But creating a new product for production is a whole different thing. Like giving brith to a child, it is a long process, during which there are many times when it seems nothing is happening and nothing ever will!
There seem to be months of waitiing for each step in the process. The long process to find just the right manufacurer. And the months of waiting for a website.
When a child is born, we celebrate a job well done! But of course the job is really barely started. The child is utterly dependent, taking constant care and devoted attention, and at first unable to give back even a smile.
When a new product is launched, the situation is similar. The handbag organisers are selling well through direct sales and wholesale. It requires constant care and attention to details.
I have hopes that one day Baggitz will grow to maturity. Maybe (like a good child) it will even take care of me in retirement! But for now, I have only the satisfaction of doing my best day after day.
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